With the introduction of the National Disability Insurance Scheme, here in Australia, we are beginning to take disability support seriously on an economic basis. Disability has been, for far too long, hidden away from the eyes of mainstream Australia, through decades of institutionalisation and church based charitable organisations. Workers with disabilities have been economically exploited by the businesses set up to serve their needs, by providing jobs to this section of our society, but not paying them realistic wages. Today, disability is on the lips and at the fingertips of more people, as they search for disability services via Google and other search engines.
Disability Services SEO: Searched & Accessed Via Google
Organisations set up to service people with disabilities, their families and carers, are now making sure that they are adequately represented in the digital sphere. There is the opportunity for far greater accessibility for these groups through the Internet. People can find their websites through searching with keyword terms, if these sites have been properly SEOd. It is now more important than ever before to have digital representation via websites and social media, if the right people are going to find the organisations that can help them.
Things like community based respite for disability carers are available, but this kind of service needs to be more widely promoted to that section of the community that really needs it. Disability services SEO: searched & accessed via Google will increase the reach of these organisations, so that they can make a difference to the lives of the people who require assistance. The families and carers of disabled people are often the forgotten part of this whole equation. They are so busy helping others that they get passed over and neglected to the detriment of themselves and those who they care for.
The digital realm provides low cost opportunities for these organisations to effectively promote themselves to their market. Good organic SEO delivers more for longer, when compared to traditional advertising channels, like print media, TV and radio. Carers can sit in their own homes and type into their phone or computer the questions that they have about disability support options. It is something which requires some focused attention and the Internet can provide solutions in spades for their inquiries. It is an expanding community service, within a growing awareness about disability in general. Australia is waking up to its shared responsibility for the disabled within our communities.